Tuesday, June 29, 2010
So, what can you do in order to blog more effectively? What are some of the steps you can do to make sure that every single post you write has an impact on your blog in a positive way? Well there are several things that will make you a more effective blogger and today blogging for beginners would like to talk about some of the tools and the mindset you will need to have in order to blog effectively. And while these will not guarantee your success, learning how to blog effectively is of key importance.
1.) Effective Keyword Research – Start before you write anything
Once you have established your Niche, establish an index of keywords for articles, immediately. You should have 3-5 primary keywords for your blog, and you should have several dozen alternate keywords that you can build your articles around. You can always go get more, and it is acceptable to have more than one post that uses the same keywords, this is actually a very effective way to build keyword density.
2.) Post word count and keyword density
Post word count is is a very important way to blog more effectively. Sometimes you may have a hard time finding the motivation on a particular topic and the post may be short. But do not make that a habit. For a good blog post you generally want it to be between 400 and 800 words long. Some people will say 200-1000, and I am ok with going up to a thousand, but 200 in my opinion is just too short, at least on a regular basis. Something many people do not realize is search engines look at the ratio between content and code. What this means is, if the search engines crawl your blog post and see that it is a code heavy, low content page, they tend to view it as spammy, and will devalue it. On the other hand if you get too wordy, readers will lose interest.
Keyword Density is something I often have a struggle with; Effective keyword density for blog posts should be between 2%-7% of the content. Much less and the engines will not no how to place your article, much more and again, engines will view you as spam. There are several sites out there that will count your keywords when you write an article, so just spend the few minutes to check density, this will optimize the article for search engines.
3.) Write posts in bulk and schedule publishing is a very effective blogger tool
This is something I would really benefit from, because I am always running behind. But it is more than acceptable to write a bunch of posts all at the same time. With blogger you can actually set up scheduled releases, so you do not even have to log in and publish an article every day. This can be a effective time saver, if you can blast out a weeks worth of posts on Sunday night, you can spend the week working on backlinks.
4.) Understand your blogs structure
Understanding your blog structure is very very important to effective blogging. It is really easy to write a post and forget about it. But once the post on your main page is replaced, it still exists, and it still has keywords that can bring new readers to your blog, that are different than your primary niche keywords. Remember that a blog is full of doors that people can enter your blog through, and that it is important to build popularity to those individual posts, and not just your root blog URL. I have a couple blogs that see most readers enter through a post instead of your Root URL. Remember to spend some time building links back to your old articles, it pays huge dividends when building your blog traffic.
5.) Encourage commenting to build new topics
This is a hard one for me, even though I try to encourage commenting. It seems that I don’t really receive a lot of blog comments, it’s not critical, but you can use blog commenting as a way to gauge what your readers are looking for and what they think of certain posts. Some posts will bomb and your readers will let you know that it is a dud, don’t be discouraged by that, use that as a motivational tool to go back to the books and try again.
There are the blogging for beginners, 5 ways to blog effectively, there are of course a lot of other ways you can improve your efficiency, but I need to save something for other posts! Thank you for reading blogging for beginners.