Wednesday, August 25, 2010

Blogging for Dollars...Again

That is it, I am don!  I am not spending any more energy on this topic.  I am writing this one last post about how you can make money blogging for the sole purpose of telling you that I have a new place for you, if that is what you’re looking for.

Here, we are mostly interested in teaching blogging for beginners.  We will be focusing on the issues that beginner bloggers encounter and we will talk about how to create a successful blog.  Or at least try and give you the tools in order to create a successful blog.  Because knowing how to create a successful blog and actually creating that successful blog are two totally different beasts.

When blogging for dollars, there is one bottom line factor that needs to be accomplished in order to begin generating any real income.  And that is traffic.  No matter what your primary focus is on monetizing your blog.  Traffic creates customers, customers create income.  It is the way it will always be. 

Now, some topics will always convert better than others, and that is the area I would like to talk a little about today.  Converting readers into sales.  And what types of readers are more likely to convert.

The primary factors to look at when trying to get an idea as to conversion ratio is, the types of people you are going to be attracting, and the product you are trying to sell.  And by that, I mean through ads, through traffic or through the actual product itself.

First lets talk a little about the person you are selling to.  It is easiest if I use some examples of my own to explain this.  I have a blog that gives Video game tips, the video game is free to play, and it is probably targeted for the 15-25 age range.  Now, there are a couple problems with this.  For this blog, I rely on ad clicks in order to generate income on the blog itself.  But first issue, It is a free to play game.  This means that individuals who play this game are not really financially invested in the game, and they are not for a reason, usually they do not have the money to pay for a game, or they are not willing to spend money for playing a game.  This means they are less likely to click on ads.  They don’t want to be sold something; they want their stuff for free.  And I completely understand that mentality.  It is pretty much my mentality regarding video games.  It is now how I want to spend my money. 

Another problem with this blog is, the age demographic.   15-25 year olds tend to be pretty computer savvy, especially ones that play video games on a computer.  And in general, I find that computer savvy individuals are less likely to click on ads.  They know what happens when they do, they are taken away from where they are, and they are “sold” a product.

So, what does this mean exactly?

In general, you want to target individuals who have excess income, and who are willing to spend a little bit of that income in order to get what they want.  It is far more productive to do that by targeting an older audience, or an audience that is rabid about a particular product.  Less computer savvy individuals, and individuals who “Need” what you are pushing.

I am not going to give you the answers.  Only give you the tools in order to find the answers.  These are the tools, and this is the information that is important.  Because the possibilities are endless. 

In my opinion.  The best audience is going to fall somewhere in the range of 30-50.  These are the people who use the internet pretty good, and they have the extra income to spend on purchases over the internet.  This rule is not hard and fast of course.  But it does seem to work pretty well.

Thank you for reading blogging for beginners, hope you come back soon

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