Saturday, May 19, 2012

How to Blog Successfully in an ever Changing World

Blogging is easy.  At least it is if you have any interest in writing.  You don't need any other special skills really...... If you just want to blog.

Blogging successfully is a completely different beast all together.  But, what does that really mean? The idea of being a successful  blogger will differ between individuals.  But, in general the essence of what makes a good blogger is the same.  A successful blogger is one who is able to keep up with the times in his or her own demographic.  One who stays a little ahead of everyone else, in order to produce fresh posts that are different from anyone else on the blog.  A successful blogger understands that there is more to blogging than just writing an occasional post.  In fact, that is just the tip of the iceberg.

What is blogging today?  In previous times blogs were considered online journals of sorts.  Things for anyone to read, where individuals waxed poetically about whatever it was that was on their mind.  I guess blogs are still that.  But they have become much, much more than just a journal.  They have become a tool for many online entrepreneurs.  A blog is a very versatile way to convey your goals on the internet.  the format is easy to understand and the basic setups and costs are minimal.  This allows almost anyone with a couple bucks to get themselves a blog up and running.

But, just because you are able to get a blog going does not make you a successful blogger.  Blogging is a long term battle, one that requires a lot of hours typing away on your keyboard, and one that will almost never show instant gratification.  So, not only do you need to have some writing ability, but you will also need a heaping pile of patience. (Not one of MY stronger suits)  But patience and writing ability is not the extent of what you will need, oh no, not even close!

In many ways, blogging requires a multi-tasker. You have to be capable of understanding many different aspects of the process and implementing those.  You have to be able to not only write, but you have to be able to write in a way that grabs your readers and compels them to return and read more.  You have to not only be able to write compelling, but you have to be able to write in a way that gets your points across to the search engines.  This means that occasionally you have to be able to naturally place keywords\ (not talking about stuffing or anything of that sort).  And on top of that you have to remember what you have written in the past and be able to use properly anchored keyword back links in order to drive traffic to your older works.  It is more than just writing words....A lot more.

But blogging is more than just the writing part.  You have to be able to set up a blog.  whether you are using something easy like a blogger blog, or something more involved like a Wordpress setup, it still requires you to understand some basics of setting up your own website,  and you will need to understand what works and what doesn't.

On top of that, you will need a basic understanding of SEO.  Or search engine optimization.  You will have to learn basic backlinking, and you will need to understand keywords.  You will need to know that your word count matters and that too many links out can be a bad thing.

The point is.  Blogging is not one dimensional.   You need to have a grasp on many aspects of the internet.  And on top of all that, it will be an ever changing experience.  Trends and tactics are always changing, they will affect you and you will have to conform to them.  You will need to be able to change what you have been doing for months and maybe years, just to maintain yourself.  It can be difficult and it can be frustrating, but if you get it done write, it can be highly rewarding.

Thank you for reading blogging for beginners.  I hope you come back soon.

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